The gamer actually plays a god, and has an alter ego who appears in the game and performs actions. The campaign mirrors the choices players must make in Black & White 2, a world-building or “god” game in which they control the destiny of a civilisation. Electronic Arts (EA) is promoting its new game, Black & White 2, with a viral quiz and online campiagn that determines what kind of “god” people are – peaceful or destructive.